The 3 Biggest CRM Blunders You Should Never Make

Customer relationship management is one of the fastest growing sectors of enterprise. Although this drive is rapidly pushed because of the current demanding customers and technology changes, it’s a drive whose urgency is long overdue. In all CRM drives you’re pushing in your company, watch out for this blunders you’re susceptible to.

  1. Choosing CRM solutions you cannot scale.

Research has shown that a number of businesses choose customer relationship management solutions in the blink of a moment. Others choose certain CRM solutions out of the feeling of being left out- they don’t want to “miss out”. The right CRM is one selected based on real organizational data, analytics and future.

  1. Ignoring social media

Social media truly powers modern customer communications, and thus, a powerful CRM solution. Rather than simply move to social media for the sake of it, as many companies are doing- organizations should fully engage, respond and interact with their customers on the right social media platforms.

  1. Lacking concrete measures of success

If you fail to integrate a CRM without a system to collect statistics that either spell success of failure, then you’ve failed.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

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