In recent years, social media and real time web technologies have changed how businesses and their customers communicate. Customers and enterprises can now communicate and coalesce more openly and simply. It’s to no surprise that the points of views, chats and opinions of customers and enterprises are in the public domain.
As a business, this openness brings about opportunities, in equal measure as the risks- consumer empowerment in this fashion can be unnerving because of the negative consequences that might befall your enterprise if you read the wrong signs. However, diligent businesses have seen an increase in customer base and growth based on their ability to take advantage of the situation.
Social CRM gives your business an easier way to not only listen, respond and engage your customers or online community, but it also allows you to serve them. With the innate ability to keep a proper history of the communication between you and your customer, you can study the market better, and fulfill all your customer needs much better.
Yonyx not only allows you publish self service information on social platforms, but it also helps you make it better through history, but also allows you to pick essential business data to lower the cost of customer care in your organization.
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