How to Avoid Failing in Social CRM

Many businesses seem to fail at Customer Relationship Management or CRM. This is not because your genius ideas and concepts are misunderstood but because you failed to have solid connection with your audience or customers. If you keep doing what you’re usually doing like sloppy customer services and poor data keeping, these issues will undermine your CRM efforts and eventually your business.



Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

So, how do you avoid failing in the implementation of social CRM?


Creating a Business Process Plan

You need to bring together a team of experts from various functional fields within your company so they can help you create an effective business process plan. This plan will reflect all the company’s strengths and hopefully none of its weaknesses because you got various insights and advice from people who are experts of their own field.

Have the Right People Working Along with the CRM Strategy

Remember, CRM is not singular – not in every aspect of the term. It is the marriage of all activities and practices that work well together while staying systematic and organized. However, even if you have the best CRM implemented for your company yet you have people who don’t have the capacity to work well under the strategies and processes then you’ll still fail.

There is no software that is best enough to meet all your needs if you are not practicing what is best in the first place. So, try to reinforce CRM with leadership skills, insights and advice from your staff.

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Create interactive decision trees for customer service management, cold call scripts or self-service. Improve sales performance metrics and customer delight across your call centers.

Interactive Decision Tree