There are a lot of aspects that you as a business owner must think about in order for the company to grow. Of these aspects, CRM is perhaps the most flexible system that can be integrated to other core business operations like customer support and social media. In fact, combining social media and CRM can become the most powerful tool for a business to wield.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self-service.
Social media is today’s whereabouts of customers. This is where they keep in touch with their families and friends. And, more often this is where you can keep in touch with them. Integrating the two will give you social CRM, which allows you to listen closely to what customers want and require. This is also where you can see unexpected feedbacks – both positive and negative. This is also where customers gather around to talk about products or services they have tried.
In other words, social media platforms are excellent areas you can “listen” to what customers think or talk about a certain brand. This way, you will learn what areas of the business you need to improve or what problems you need to resolve immediately before they escalate to more serious issues. Social CRM gets your business operating seamlessly by collecting proper data that you can analyze.
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