Social CRM- New Rules of Customer Relationship Management

Social CRM is no doubt, one of the fastest growing elements in customer care. As more and more companies adopt it, experts are reporting a failure by many companies to meet the demands, or desires of social CRM.

Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self service.

The following rules of social CRM engagement however, make it easier for companies to keep up with the demands.

  1. Companies need to realize that real time information is no longer enough for social customers. Today’s customer expects your business to have a ready solution for them, even before they have a problem. Businesses need to anticipate how customers want to be served. Companies must serve customer information, before customers even come forth.
  2. Customers also don’t really care much about your company protocols anymore. When they come to your website, or premises, they expect solution. If the first person solves their needs, even better. Companies need to break the cycles that affect the resolution of customer problems.
  3. Companies must scale their social CRM efforts. Some companies invest less, and suffer. Others invest more and lose customers. Businesses need to use only solutions that are optimal in the end.

We understand what social CRM is. Through our platform, your business can scale and anticipate customer problems and publish information in a way customers love. This is the only way your business will survive in the social CRM environment.

Photo credit: thedigitalfa.com

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