One of the most basic functions of social CRM or Customer Relationship Management is monitoring. In fact, it is the simplest way you can take advantage of the evolved strategy. It is also the major thing that can help you improve your company’s entire CRM system.
Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.
Here are a few reasons why:
Social conversations have strategic purposes. When you monitor the primary social media platforms you are involved in, you are actually opening your company to strategic opportunities. Customers talk – that’s reality and when you listen to their conversations you can recognize insights and concepts that are actionable and those that you can pursue. The qualitative data you collect during social CRM monitoring can be fed to analytical tools, which will further improve your company since you can take action according to the results that you are getting.
Social customers often use social media for interaction. The fastest way for customers to connect with you is through social media networks and by integrating this system tin your current CRM – it is also the fastest way you can gather raw data such as customer information, feedback and opinion.
Social media allows you more flexibility. Unless your company don’t want to experience progress through changes, social media and CRM allows you greater flexibility. This is what most would call as keeping up with the trend to stay afloat and in competition.
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