Taking a Peek inside the World of Social CRM

by | Aug 12, 2013 | CRM

Perhaps, you have heard about social CRM a lot of times already and you might be curious as to what it really is about. Social CRM stands for social customer relationship management, which has been a hot topic since its introduction online.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

What is social CRM by concept and definition?

Social CRM is primarily a strategy integrated by companies into their current system. More often, there are various technologies and tools that support this strategy so it is easier for businesses to adopt and implement the system. It is basically based on engaging customers while making sure of dynamic interaction with them. The end goal of such strategy is building loyalty among customers.

Social CRM is still similar to traditional CRM only that it evolved resulting to a process and system that manages customer relationships in a more efficient and focused way.

Moreover, social CRM bears different meanings to various companies but the key to achieving success is the depth of understanding of owners and implementing personnel. They should always hurdle the challenge of seeking out solutions to various problems presented by social customers from all over the world.

Finally, social CRM is one of the components in creating either collaborative or social business but both of these are important in a business.

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