Facebook and Twitter – two big names when it comes to social networking sites. These are the places where existing and potential new customers from all across the globe gather to provide insights, opinions and even feedbacks. If you want to know what they want and what they think about you or your services and products, mingle with them by using social media as part of CRM (customer relationship management).
Related Article: How decision tree driven interactive guides bring smiles to your customer?
Social media platforms are great sites to connect with your customers. It can provide you a wealth of information about who your customers really are and what they needed from you. Many will agree that this is the evolution of CRM from traditional to social.
Large corporations are starting to appreciate the power of social media especially when it comes to sales and new product launching. It is also a way to provide support to customers who had problems with their items or transactions. Whether small-scale business or large-scale business, you will reap the benefits that social CRM offer as long as you know how to implement it in your existing CRM system.
More often than not, companies fail in social CRM because of inefficient implementation. Take full advantage of social CRM today and reap its benefits later.
