Taking Full Advantage of Social CRM for Business Purposes

CRM seems to be everything for a business. It gives you an edge over other businesses because of the information you can get from it. Social CRM is even better – because it allows you to interact with your customers dynamically. If there is one thing that businesses should learn nowadays, it is to take full advantage of what the Internet and technology has to offer. Social CRM is the perfect example since it is the face lift of the classic CRM.

Yonyx enables organizations to create multi-media flowcharts that replace the experience of getting help from a call center agent with interactive self-service.

How to take full advantage of social CRM?

  1. Interact with customers on their preferred social media network. Since social CRM makes use of social media, it is necessary that you interact with them using various channels such as Facebook and Twitter – which are the social media giants.
  2. Possess the required skills necessary for the interaction. Social CRM is not any ordinary customer relationship management. It requires that the people handling this aspect of business know what the customers think or “feel” – which means to say your support staff should be able to empathize.
  3. Be updated with the current trends. Customers interact with each other through various social media channels. This is where you will find their feedbacks – positive or negative – about your service or products. If you keep updated with the things they require, you can use this information to improve so you can serve them better.

Social CRM allows you to improve your relationship with your customers in many ways that the standard CRM cannot.

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Create interactive decision trees for customer service management, cold call scripts or self-service. Improve sales performance metrics and customer delight across your call centers.

Interactive Decision Tree