There is so much to be said about social CRM that sometimes it can be very confusing and overwhelming at the same time. It is not because companies don’t know what to do with it or how to proceed but because it is very broad and encompassing.
Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.
However, social CRM must be used according to company directives. If you are going to use it as a strategy, you might want to explore various channels like Twitter and Facebook depending on where your customers currently are. The value of social CRM is apparent this way. It does not only collect raw, pure data but it can help in various aspects of business including – marketing, sales and customer support.
Social CRM as a strategy.
There is no doubt that social CRM is now used by companies as a strategy. And, it is usually because since its introduction – it has risen to the seat of business necessity. Companies have identified social customers who have more control of conversations today than they had before. If companies will not embrace this technological advancements, they will be left behind by those that do.
The only way that you can keep up is to make sure you’re taking on the hype of this newly evolved CRM.
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