Many business owners are constantly looking for ways to know their customers’ expectations and needs since this is where good customer experience stems from. Often, it branches out to the basics of human behavior such as emotions, biases and impulses integrated into their decisions.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self-service.
If marketers present the choices in a manner where customers perceive it as favorable, they often make their decision based on that.
But what approach should you make to learn about the expectations and needs of the customers?
Surveys, interactive decision tree and social CRM: All of these things can reveal important elements about the needs and expectations of customers by soliciting responses or monitoring what they say on social media networks.
Content tracking: You should probably have your own website by now and it is probably best that you have content tracking in all pages and content. This allows you to track what kind of content the customers like to read, which gives you an idea what is relevant to them.
Buying cycle: You can identify what stage in the buying cycle the customers are in. Customers can be in the active buying cycle, early or late stage in the cycle. What you can do is to give out promotional items that will trigger the customer’s buying readiness.
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