Many companies today face the challenge of becoming customer-focused rather than product-focused. With the introduction of social CRM into the system, this has become a lot easier and more convenient.
In the absence of internal processes that may hamper such growth, the transition can be quite automatic.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self-service.
How can you make the most of this newly implemented social CRM?
Respond quickly and instill knowledge. When customers “talk” to you in social media networks, this calls for immediate and knowledgeable response. Because, the evolved customer relationship management allows for this to happen.
If you slack in your responses, you are compromising a good customer experience. Since the presence of social media makes everything almost streamlined, you also have to cope up as customers go “social.”
Only make promises you can keep. Since you can interact with your customers as easily as a few clicks, do not overdo with your promises. Assure your customers only of what you can deliver.
Your words would mean a lot to a customer. So, when you promise them something, you have to keep it. That’s the essence of a social CRM system.
While customers have choices and alternatives when it comes to shopping, they often go for brands that offer only the best value. If you’re worth it, they will go to you especially when you reinforce this with exceptional customer service.
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