“No matter how good the team or how efficient the methodology, if we’re not solving the right problem, the project fails.” — Woody Williams
Modern communication represents a wide domain spanning several aspects of multiple disciplines, the science of contemporary interaction, and the art of creating effective messages. Business operators constitute a small minority of users that must deploy the techniques of modern communication to connect with various stakeholders. Similarly, the operators of scientific, industrial, commercial, research or engineering projects must frame effective communications to improve project clarity for the benefit of all stakeholders. For instance, the launch of a brand new product, the commercial debut of a new market operator, and the kick-off phase of a marketing campaign – all represent scenarios that demand effective communication. Flowcharts enable the effective mapping of communication and thereby improve project clarity for a range of stakeholders.
A key step to improve project clarity emerges in deploying the mechanisms of a flowchart to create core messages targeting different segments of an audience. This stance allows designers to frame a variety of messages and project the essence of each via inter-linked illustrations. Such a flowchart may emerge as a linear diagram bearing content that germinates into child sub-stages. For instance, the operator of a retail business may devise a diagram that describes the benefits and features of a new line of consumer products. Each stage inside this flowchart can describe a certain product, its benefits, and its appeal to different segments of shoppers and consumers. This illustration serves to improve project clarity by depicting events in a highly visual manner. It also guides the attentions of all stakeholders to the finer points and the anticipated outcomes of launching said consumer products. Additionally, intelligent designers may elect to collaborate with business leaders to append revenue forecasts for each product mapped over a certain time frame.
The element of variability can cast a heavy imprint on the processes that drive execution of a certain project. This element comprises a constant feature in modern business environments, because these remain subject to constant fluctuations of different hues. In such a scenario, project operators can design emphatic communications with a view to improve project clarity. A flowchart designed for the purpose can feature different aspects of a mission statement designed to defeat the impact of variability. In line with this, project leaders could position work targets inside sections of the flowchart as a mechanism to drive performance and improve the morale of business associates. This level of communication must emanate from the top of the business organization. We note the flowchart distils the essence of a message and presents a point of communication that resonates at every level of the modern organization. Such actions serve to improve project clarity in the face of uncertainties in business environments.
Different segments of an audience could subscribe to varying interests. In line with this, business operators must modulate communication to address disparate sections of a target audience. For instance, potential customers may be interested in the features and benefits of a product, while investors and financiers could focus on context and the ability of a product to thrive in new markets. Flowcharts can frame different messages that improve project clarity for all sections of stakeholders. A certain section of a flowchart can address consumer interests, while other sections can frame messages for the consumption of investors and financiers. This distinction is necessary to avoid the pitfalls of a garbled message that bears little traction and fails to improve project clarity. Further, the designers of such flowcharts may elect to create separate illustrations; this stance allows them to detail the nuts and bolts of each targeted message, thus allowing for the effective propagation of communication to various stakeholder segments.
Enriching the customer journey and boosting user engagement represent prime locations wherein corporate stewards can improve project clarity through illustrations. For instance, the architects of a digital project can design prominent stages inside a flowchart to denote stalwart actions that improve the customer journey. A range of explainer videos, newsletters, digital marketing plans, and calls to action can feature prominently as devices that boost the customer journey. Similarly, user engagement receives the proverbial shot in the arm through 10-day trial offers, custom emails, refer-a-friend schemes, digital gift vouchers, etc. These devices, when positioned inside the flowchart, offer business operators a clear line of sight to improve project clarity for all stakeholders, especially investors. We note incremental additions can be made to this illustration as the project matures and gains momentum. This instance of mapping communications clearly upholds the utility of deploying flowcharts in a bid to improve project clarity.
Graphics and images lend color and heft to information positioned inside any illustration. Bearing this in mind, the operators of a project may design flowcharts that feature a heavy thrust on said visual elements. Such an illustration can feature pie charts, tables, graphs, and rows of information that depict the progress of a certain project. The use of digital technologies empowers this choice of action and helps improve project clarity for the benefit of all stakeholders. The pie chart, for instance, can feature a selection of colors that reduces the visual fatigue attendant on perusing a traditional flowchart. The tabulated data clearly conveys avenues of progress, while graphical representations improve project clarity through a unique mode of presentation. In addition, live data feeds can animate this illustration thereby depicting progress in minute accretions. This instance of mapping communication through visual elements presents a new dimension to the traditional art of mapping communication.
Compiling feedback and acting on such information is necessary to improve project clarity in modern times. In line with this, business operators can create spaces that accommodate feedback into the communication process. These spaces, when positioned inside various segments of an illustration, can generate deeper layers of meaning that improve project clarity. Project leaders must devote attention to said spaces in the interests of preserving a balanced communication strategy; in addition, they must seek the means to incorporate such feedback into the life cycle of a project. In a similar vein, appreciation from the stakeholder community must be etched into the flowcharts as part of validation that drives momentum. These inputs are critical in framing comprehensive communications that must underlie the progress of any project. Additionally, the sources of such feedback must find mention, because this action helps create a complete picture of the quality of feedback emanating from different levels of an organization.
These ideas and suggestions can help the average project rise above the standard communications that distinguish such enterprises. The very act of mapping communication must be prefaced by cerebral exertions that delineate each channel of communication. Intelligent stewards may elect to revise and refine sections of a communication strategy in a bid to improve project clarity, thereby promoting transparency in project execution. This in turn expands the scope of buy-in among different segments of stakeholders, thereby improving the outcomes of an ongoing project. However, the use of flowcharts must be tempered by pure intelligence and interventions based on digital technologies. This stance can empower project leaders to alter the flow of information in tune with emerging requirements. Further, external consultants could offer their expertise in molding the flowcharts and the communication channels contained therein. Such a holistic approach should elevate the quality of communication, thereby adding critical impetus to the need to improve project clarity.
