Making Customer-buying Experiences Exciting

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“Thank you notes serve as an element within customer service that show businesses are willing go that extra mile for their customers,” – Shopify Inc.

Customers and consumers represent a force of nature in the world of modern business. Commercial operators view their customers as an indispensable part of business operations. We note that modern customers drive corporate performance and have a significant role in the achievement of business mandates. Top-notch buying experiences allow businesses to gain additional customers and register incremental sales numbers. In light of this, businesses must work to create stellar customer-buying experiences. The importance of such experiences cast long-term effects on business performance. Therefore, we shall examine some of the strategies that enable businesses to boost customer-buying experiences.

Internet-powered businesses can consider deploying coupon codes in a bid to enhance customer-buying experiences. This tactic helps online businesses to attract a steady stream of customers that exhibit the characteristics of habitual shoppers. The key to the customer experience lies in the digital coupon codes, a significant number of which enable customers to avail deep reductions in their shopping bills. Once the numbers of customers achieve critical mass, the online business is assured of steady sales and regular profit margins. That said, we note that coupon codes are restricted to certain industries such as e-commerce, grocery stores, FMCG products, etc.

E-commerce businesses can offer free shipping on all products in a concerted bid to boost customer-buying experiences. This tactic is considered vintage in the online business industry, but nonetheless continues to attract significant consumer attention in the modern day. In addition to free shipping, e-commerce operators can elect to create outstanding imagery of products in a bid to elevate customer-buying experiences. Further, time-restricted sales can spur consumer behaviour in the online domain, thus helping to shape certain aspects of the consumer experience. We note that a combination of these tactics should enable online businesses to win considerable favour among modern customers.

The hospitality industry hinges on the creation of bespoke customer experiences. Customer excitement is one of the cornerstones of such experiences. In line with this, industry players are working to continuously innovate and refine the customer-buying experiences. For instance, the top operators in the industry delight their customers by arranging luxury cars for guest pick-ups. This gesture reinforces a certain impression among customers and drives repeat business. Similarly, exquisite service standards enable hospitality operators to create a pool of loyal customers that remain unfazed by marketing pitches sponsored by competing organizations. Therefore, the centrality of the customer’s experience is considered a driving force in hospitality.

Businesses that express social sensitivity can help create outstanding customer experiences. This attitude on the part of a business indicates that it remains sensitive to customer concerns. For instance, a manufacturer of software products may put in place mechanisms that handhold the customer through installation procedures. This tactic enables flawless software installations irrespective of the knowledge level of any customer. We note that this illustration presents an instance of a business enterprise working to elevate customer-buying experiences.

Travel and tour operators can work to delight customers by extending travel itineraries at no additional costs. For instance, a guided tour to South America can include surprises such as unscheduled visits to local monuments. We note that most travellers acquire a certain familiarity with designated travel plans. A pleasant surprise can emerge when tour guides lead travellers to discover local gems and thereby exalt the level of excitement. Therefore, unscheduled visits can (and do) help travel businesses to boost customer-buying experiences.

Promoting healthy habits among customers can help businesses to create excitement-laden customer-buying experiences. For instance, a spa resort can design soothing and relaxed experiences for its customers. The value addition is manifest when the business encourages customers to undertake certain forms of physical exertion. This tactic encourages customers to proceed on nature walks, play beach sports, spend time in meditation, etc. Clearly, these healthy activities should promote customer excitement. Their subsequent rest and relaxation schedule attains greater significance in the aftermath of these physical exertions.

Jewellery businesses can promote exciting customer-buying experiences when they organize ‘Lucky customer’ days. We note that most forms of jewellery represent high-value items; therefore, the addition of a small item of jewellery gratis promotes customer excitement. The possibility of being a ‘Lucky customer’ can attract attention among the general public, thereby creating a situation akin to a buying frenzy. That said, we note that this technique is essentially a promotional method designed to attract larger numbers of customers.

Staff training is a linchpin in the generation of customer excitement. We note that brands and businesses must endeavour to train staff persons to value each customer. This approach has the potential to create rich dividends. For instance, a business that sells flowers can train its staff to create floral options for every customer. Product and business knowledge is essential; therefore, business owners and managers must invest time and effort in staff training and evaluation. Similarly, large format stores can upgrade customer-buying experiences when they utilize product knowledge to guide customers to appropriate aisles.

The creators of video tutorials can clearly benefit from adding excitement to customer-buying experiences. For instance, cosmetics professionals that publish videos on makeup and beauty tips should organize information on products, the use of each product, makeup for specific occasions, etc. This information should be appended to videos through video sharing platforms. The sharing of such information must be considered seriously because the video loses significant value if viewers and consumers are unable to recreate the depicted actions. Further, we note that viewers and members of online audiences may peruse these creations and arrive at a purchase decision, thereby fulfilling the original motivation for creating such videos.

Operators of urban transport systems can choose to delight their customers through mobile apps. This is a significant tactic because it enables said operators to position urban transport as an attractive conveyance mechanism. The app can relay contextual information to customers as they transit through multiple locations including shopping districts. Marketing messages, advertisements, restaurant options and other information can be offered to each customer that peruses said app. Thus, the thrill of discovering new areas of interest and viewing real-time commercial propositions adds excitement to customer-buying experiences.

In the preceding paragraphs, we have examined some of the techniques to add excitement to customer-buying experiences. Brands and businesses must attune themselves to the fact that customer excitement is a valid tool that can boost business bottom lines. Excited customers tend to be more engaged customers and therefore, every business mandate must be re-engineered to promote customer excitement. Business parameters such as product quality, grace of service, attractive value propositions, and competitive advantage must necessarily boost the concept of customer excitement. In addition, we note that an excited customer is likely to act as an amplifier for businesses that will generate outsize returns. This is critical from a business perspective because word-of-mouth publicity is a proven asset for any business. Famous business entrepreneurs have worked to promote customer excitement because this phenomenon tends to acquire a life of its own. The above facts and considerations should encourage commercial operators to invest significantly in boosting consumer buying experiences.

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