Marketing Tactics to Accelerate Business Growth

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“Businesses need to drive a strong idea backed by long-term strategies, adequate resourcefulness, and flawless execution to boost business growth. Fresh thinking can make businesses avowed market leaders,” –

Modern markets have evolved into complex entities that span multiple geographies and cater to vastly different customer segments. Competition has attained intense proportions, while modern customers represent discerning individuals that seek the best return for their dollars. Meanwhile, stock holders and market regulators impose their own sets of conditions that spur business leaders to drive growth in every calendar quarter. In light of these factors, it has become important for commercial enterprises to accelerate business growth in a bid to attain the pole position. We will examine some of the many techniques that enable enterprises to accelerate business growth.

Brands and businesses should work to become a ‘success partner’ for their clients and customers. This approach to conducting business vaults commercial organizations beyond the restrictions imposed by achieving customer satisfaction. Recent market surveys indicate that achieving customer success can turn a regular customer into a loyal customer, an entity that is worth ten times the value of said customer’s first transaction with a business. Personalized offerings, quick problem resolution, and stellar delivery remain some of the methods that drive customer success and accelerate business growth. For instance, a business consultancy can help its clients to streamline business operations, reduce wastage in operations, and lower the sales and marketing costs of clients. This technique can be implemented over time and lead to an emphatic instance of customer success. In return, said consultancy can accelerate business growth when the satisfied client refers additional customers to the former’s services.

The use of survey and feedback tools is critical for businesses that seek to accelerate business growth. This initiative essentially establishes mechanisms that collect data and information pertaining to the performance of businesses. For instance, a business can elect to secure feedback that details positive customer experiences. This information can feature prominently in its sales collateral and marketing campaigns which can be pitched to business prospects. We note that information related to genuine and unvarnished positive experiences can impress new business clients and accelerate business growth for the said enterprise. Interestingly, brands and businesses can also choose to utilize such feedback to fuel new product development in a concerted bid to win new clients and pull ahead of the market competition.

Contemporary Internet-savvy clients and customers represent an informed and enlightened constituency. Market sources that have surveyed recent trends in consumer behavior indicate that an estimated 70% of modern customers read reviews in online media prior to arriving at a purchase decision. In line with this, brands and businesses must encourage clients and customers to post product and service reviews in online forums such as flagship websites, review websites, and social media handles. Critical appreciation from clients can drive deeper engagement with the market and accelerate business growth. For instance, e-commerce business operators often cite the best reviews in product display sections of their apps and websites. This has evolved into standard business practice because consumers and online visitors can sample these reviews and acquire a flavor of the market reaction before committing their dollars to a certain product(s). In light of these trends, we may state that consumer feedback is essential for modern businesses to thrive in increasingly dominant online business environments.

Effective personalization strategies empower modern entrepreneurs to improve the revenues earned from each individual customer. This technique hinges on the fact that each customer represents a world unto himself or herself. Therefore, a business can deploy personalization techniques to make the customer feel special about what is essentially a commercial relationship. A business can create personalized experiences and offer personalized suggestions in a bid to drive sales and accelerate business growth. We note that such techniques allow online businesses to create a sustained dialogue every time the customer logs into the mobile app or the e-commerce website. An intelligent selection of offerings will likely help the business to retain the customer’s attention and harvest the outcomes of a steady transactional relationship.

Brands and businesses can work to create communities on social media platforms in a bid to accelerate business growth. The intent that drives this initiative essentially resides in the fact that a community represents an agglomeration of individuals with shared tastes and preferences. Therefore, building a social media-driven community around a brand enables the sponsor to generate incremental revenues from a growing community of fans, followers, and customers. The sponsor business can grant these individuals preferential access to new products and services, create bespoke discounts for these privileged customers, and encourage online discussions amongst the faithful. This tactic should drive business growth and create steady long-term revenue streams for the business.

Persistent levels of stellar customer service can delight fans and customers alike. Commercial organizations can deploy this technique to establish a top-notch brand image and accelerate business growth in modern markets. We note that outstanding customer service enables a brand to earn the goodwill of customers and boosts business confidence. Consequently, the public discourse around a certain brand should attain momentum that may attract new customers and enable said brand to pull ahead of the competition. In addition, high customer service levels can help a brand to ‘push’ new products and services to its regular customers thereby enlarging revenue streams. These actions can help the brand to accumulate significant levels of brand capital that may encourage a second generation of customers to gravitate toward specific brand offerings.

Content focused on driving sales can be deployed by modern businesses. Commercial operators should realize that content in the form of blogs, videos, graphics, podcasts, testimonials, specification sheets, and FAQs can be adapted to promote diverse lines of business offerings. Modern consumers tend to be time deficient but consumer enormous volumes of content on a variety of Internet platforms. These digital artefacts can be devised to deliver a commercial message by sponsors that choose to accelerate business growth. For instance, a manufacturer of watches and delicate time pieces can elect to create a marketing campaign featuring its products in a high voltage, glossy online campaign. The very nature of the products being advertised necessitates high definition product images that can be woven into blogs, specification sheets, and glowing customer testimonials. The wide reach of the global Internet enables the campaign to be pitched to multiple platforms that cater to global audiences. This instance clearly illustrates the importance of using content to accelerate business growth in contemporary markets.

In the preceding paragraphs, we have examined a few techniques that empower enterprises to accelerate business growth. Every marketing manager should appreciate the fact that customers respond well to a combination of marketing techniques. The imperative to sell remains prominent in modern commerce and therefore, brands and businesses are advised to continuously refine their marketing techniques. Traditional approaches to selling can be intelligently overhauled to drive a sales focus targeted at the modern customer. Similarly, variations of online marketing tactics can be deployed to attract the attentions of consumers and customers. That said, we note that market intelligence and trends in consumer behavior play a central role in the success of marketing campaigns. In addition, brands and businesses should constantly survey the selling techniques being wielded by the competition.

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