Helping Customers with Personal Branding

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“Building a personal brand is just as important as building a company’s brand. Consumers want to hear the story behind the founders — the failures, struggles, and the success,” – Entrepreneur.com

Every individual is a unique entity and deserves to be treated as such. This dictum holds significant relevance in the present day because markets value the individual customer. The choices and actions of a mass of such customers dictate trends in consumer behavior. In line with this, we note that brands, businesses, and commercial operators must work to help their customers develop certain forms of personal branding. We intend to examine some of the techniques to achieve the objective below.

Personal hygiene is a universal concern in modern societies. In addition to the health implications, such hygiene enable individuals to create and develop an aspect of their personal branding. Therefore, manufacturers of personal hygiene products can create top-notch merchandise that is designed to confer a very high degree of personal hygiene to consumers. Toothpaste, body washes, shampoo, grooming products, deodorants, and cologne represent some of the prominent personal hygiene products. Consumers that use these products expect certain product performance benchmarks and a return on investment on their dollars. The manufacturers can shape the personal branding by ensuring high quality manufacturing processes and superior product design.

Professional lifestyle coaches can help consumers to develop healthy habits in a bid to improve their physique and upgrade their overall quality of life. The use of such coaching extends to improving the mental health of modern customers. We note that these endeavors represent an emphatic attempt at boosting personal branding with a view to achieve personal and professional goals. Therefore, lifestyle coaches can impart significant amounts of instruction designed to focus human abilities on the achievement of a set or multiple sets of goals. We note that such coaching enables human beings to overcome any obstacles and animates the human spirit.

Commercial products and human endeavor can be melded to create impeccable standards of personal branding. We note that brands and businesses can deploy significant corporate resources to such exercises and harvest interesting outcomes. For instance, a manufacturer of sports footwear and exercise gear can elect to engage with customers in a bid to boost the latter’s personal branding. Fitness enthusiasts and gymnasium regulars can be encouraged to use the products of said manufacturer in their daily routines. Their experiences can be narrated and recorded. These artefacts can boost the morale of consumers and enable the said business to record higher sales of its products. We note that this exercise should be closely calibrated with a view to achieve the desired outcomes.

Professional social media outlets can choose to create a document or template that lists best practices for clients and customers. This initiative essentially hinges on consumer education and developing online versions of that intangible known as personal branding. For instance, an online professional network can guide its users on the finer points of generating a professional profile photograph. We note that visual images are important in said networks because they help to create favorable impressions among head hunters and potential employers. In a similar vein, the business operators of the professional networks can elect to guide users in terms of creating the best professional résumé. We note that these initiatives may help to improve online interactions between various parties that populate said networks.

The developers of modern instant messaging platforms can empower their users to create flawless personal branding artefacts. For instance, a developer can elect to create top-notch templates that enable users to create attractive online personas. These efforts can be extended to include seamless communications and embed high standard coding on said messaging platforms. Essentially, users must feel a sense of satisfaction beyond the mere utility of using an efficient instant messaging application. In addition, the developers may work to improve the look-and-feel of the application in a bid to boost user friendliness and intuitive usage. We note that these factors should attract incremental attention from online audiences, thereby helping to boost usage statistics and the numbers of subscribers.

Brands and businesses can encourage their clients and users to congregate in offline community events. This technique is essentially a marketing strategy that helps attendees to boost their personal branding. For instance, a real estate developer can elect to design premium real estate development projects and invite potential clients to attend a top-notch networking and marketing event. The attendance of high net worth individuals should boost the business quotient of the event, while elevating the aspect of personal branding. Individuals and groups that attend such events can network to create unique business propositions. In addition, they can bring to bear their personal perspective onto unique business situations and seek the best way forward. In light of the above, we may state that said real estate developer has helped to boost the branding of individual attendees through an elite business event.

Online stores, blogs, and landing pages are patent devices that enable businesses to boost personal branding. For instance, a business entrepreneur may create a visually interesting handle on social media for personal and business interests. Legions of online fans and admirers may link to said profile and boost online traffic to the entrepreneur’s online handle. Subsequently, said entrepreneur can embed links that direct readers and visitors to online stores and blogs and landing pages. This action serves to ‘monetize’ the entrepreneur’s social media presence and elevate his personal branding. In addition, we may state that his fans and admirers also upgrade their own branding through their association with the business entrepreneur.

A certain aspect of personal branding hinges on skills development in the business universe. This aspect is significant because it imparts a general momentum in business landscapes by encouraging the adoption and practice of multiple skills development. For instance, an expert on business franchises can share his skills and knowledge with aspiring franchise operators. This collaboration may bring forth useful skills and forge business bonds that lead to commercial ventures and business expansions. We note that such unity of purpose among disparate entities embodies a certain aspect of personal branding that has the potential to create future commercial and business empires.

In the preceding paragraphs, we have discussed some of the techniques that enable businesses to help customers with personal branding. We note that such a convergence between brands, businesses, and their clientele is an evolving landscape that can present multiple outcomes. Therefore, commercial operators must refine their techniques and brainstorm in a bid to boost the personal branding of their customers. The outcomes could include grateful customers that enjoy a higher profile. These entities may direct their customer dollars to certain business enterprises thereby ensuring a steady revenue stream for the latter. In a divergent vein, we may also state that such exercises and initiatives enable brands and businesses to win the trust of their customers for the long term. This is significant because customers that trust a brand or business remain less likely to be swayed by competing marketing spiels pitched by rival operators. Significantly, market research indicates that achievements in personal branding empower customers to become confident and assertive entities that may team with a favored business enterprise for years.

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