Significance of User Flows and Flowcharts in the UX world

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UX stands for “user experience” and denotes the process of designing the experience when a certain user interacts with a product or service. In the words of UX experts, one of the goals of UX design is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.” For instance, if we consider the UX of a website, a mobile application, or a suite of software, the designer has to consider the creative and analytical process of how users perceive and interact with digital creations. The designers and creators have to create user flows and flowcharts in order to map the ideal journey of those interacting with a product and service. We will examine the importance and scope of such devices in the UX world in the paragraphs below.

Software developers and architects mandated to develop a new mobile app may deploy user flows and flowcharts in the initial stages of planning the app. The user flow may start with an assumption that a certain category of customers will comprise the main users of the app. In line with this, the user flow can depict certain basic stages that branch out into the envisaged functions of the application. The user flow should take into account various reactions from users and must retain the interest of each individual app user. This is done with a view to promote the commercial aspects of app usage. Similarly, flowcharts can explain the working process of the app to all designers and architects. The extensive use of these diagrams to plot an optimal user experience demonstrates the efficacy of user flows and flowcharts in designing the UX.

Digital designers should incorporate user flows and flowcharts into their work processes with a view to anticipate user reactions. We note these diagrams enable designers to envisage logical answers to questions such as – “What users see and how they react to a screen” and “What should users see next and their subsequent reaction?” These queries can drive the logical development of an app or a software program. In addition, the user flows and flowcharts enable designers to consider a range of user responses as they navigate the various stages of an app or a software program. For instance, app designers can envisage a situation wherein a user encounters an abrupt error message on the screen. Programming logic dictates that the screen should immediately offer a mechanism that invites the user to click on an on-screen icon and revert to the previous page. Another response may encourage the user to refresh the page. All these scenarios can figure user flows and flowcharts with a view to driving a flawless and seamless UX.

Modern UX designers and creators can construct user flows and flowcharts with a view to eliminate actions and sub-processes that do not add value to an operational system. We note this aspect of using these diagrams spotlights the operational value of reviewing and revising the working elements of an extant system. For instance, UX designers working on a supermarket system can develop user flows and flowcharts to optimize the experience for guests, shoppers, and visitors. These diagrams can reveal inconsistencies in the UX and prompt a revision in terms of allotting aisle space for a certain product or class of products. These inconsistencies can encourage the supermarket operator to overhaul the floor plan and positioning of the shopping aisles with a view to enhance the UX of all stakeholders.

The UX of any modern business process takes into account a number of factors and touch points. Designers can be mandated to execute the proverbial deep dive into an envisioned UX with the objective of framing the perfect or ideal business process. These designers can leverage user flows and flowcharts to answer a number of questions pertaining to a specific project. Designers can populate the successive stages of a flowchart with information that defines the users and personas that are targeted by the business process. The flowcharts and allied diagrams also help to delineate the business objectives of the aforesaid ideal business process. Further, the entry points of users and other stakeholders can be highlighted through the user flows and flowcharts. In all of the above instances, the diagrams are critical in interrogating the viability of the new business model, create a prospective business plan, and execute on the mandate conferred upon the designers. These instances illuminate the importance and viability of user flows and flowcharts in designing the UX of the new business process.

UX encompasses the process of understanding a person or customer’s needs, preferences, and requirements and then designing a solution that takes into consideration such information in its entirety. For instance, an e-commerce business operator must consider creating a top-notch UX in pursuit of the commercial goal of attracting and transacting with a large number of online customers. The business operator can start with creating user flows and flowcharts that are essentially customer-centric. In line with this, these diagrams should outline successive states and stages that offer customers a very intuitive and user-friendly experience once they land on the e-commerce website. The flowcharts should spotlight all the conveniences and custom options that should be available to any visitor and customer. Product images, text, discount coupons etc. should be prominently displayed in order to spur the customer to make a first purchase. We note that user flows and flowcharts can help the business operator to create a seamless browsing, shopping, and payment experience for all visitors, thereby driving the business objective of serving every individual customer.

The fiercely competitive world of e-commerce creates pressure on merchants and sellers to dispose of inventory within short intervals. UX designers can study the selling process using user flows and flowcharts that depict various stages that populate the online selling mechanism built into e-commerce websites. We note that one of the primary objectives of UX is to make customers’ lives easier. In line with this, UX designers can re-visit the payments procedure and design a single step that helps online customers to complete a purchase. The graphic depiction of each step in the payments completion process enables designers to examine the stages closely. They may link and interlink different stages keeping the business requirement to reduce the distance to the customer check-out stage. This exercise may encourage online businesses to restructure certain operational stages and introduce a larger degree of automation with a view to boost customer convenience. We note these improvements in business processes follow when designers leverage the visual and analytical powers inherent in digital user flows and flowcharts.

In these paragraphs, we have examined the many benefits of leveraging user flows and flowcharts in the service of upgrading the UX. Modern industrial and business process designers are using these diagrams to boost business outcomes and to refine existing processes. UX will continue to dominate the digital domain in the future; therefore, user flows and flowcharts will continue to play a pivotal role in improving the customer experience. New advances in digital technologies (such as artificial intelligence and virtual reality) may empower UX designers to explore each stage in detail and further optimize modern business and commercial processes.

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