My Business Has Social Media Profiles Set-Up. Isn’t That Social CRM?

No, but it’s a start! Setting up profiles for your company on social media websites is the first step in social CRM, but it’s certainly not all that’s entailed. Let’s look at how you can turn a basic business profile page on Facebook or a similar website into a successful social CRM campaign.

Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting or how-to related customer self service.

 1. Completely fill out your profile. 

If you haven’t already, make sure to take advantage of all features on social media webpages that are relevant to your business or customers. Doing so will enable a more robust social CRM campaign as you progress and increase the amount of data that can be collected.

2. Integrate with CRM Platforms

Chances are you are using Salesforce or a similar CRM platform to handle your customer inquiries, purchases, cases and more. The key to enacting social CRM is to integrate your CRM platform with your social media presence. As a result, you can stay on top of what’s happening in social media and treat any interest immediately as if it were a traditional lead or issue to resolve.

3. Provide Status Updates Regularly

You won’t glean much from a social CRM campaign unless you actively engage with your customers. Creative customer support can be achieved through status updates in the form of troubleshooting information, for example, or other information your customers will find relevant.

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Develop interactive decision trees for troubleshooting, cold calling scripts, medical appointments, or process automation. Enhance sales performance and customer retention across your call centers. Lower costs with customer self-service.

Interactive Decision Tree