Recognizing the Power of Social CRM in Collecting Actionable Insights

by | Jan 21, 2014 | CRM, Customer Support

Do you recognize the power of social CRM in bringing you a step closer to success? If you still don’t, you should – because it’s one of the best tools that evolved in the market today.

What are the abilities and power of social CRM?

1. Collect ideas and useful content from conversations and converting it into appropriate messages. This allows humanization of the organization so customers can consider you their ally – a trusted and credible equal.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

2. Create opportunities for customers to collaborate with you by sharing their experiences. This means that you are placing the customers at the very heart of your business operations and processes.

3. Build deep customer relationships from their experiences. During customer interaction, you can develop relationships if it is personalized and meaningful.

The power of social CRM goes beyond just collecting data. It collects data especially those that are actionable and then convert it into useful processes that do not only let you develop relationship but also build long-term loyalty and trust from your customers.

Social CRM gets you on the edge and it becomes your market intelligence – one that stands out to assist your company in determining potential leads and reducing the financial burden since customers can gain access to useful information through social media communities.

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