Understanding What Customers Want through Social CRM

What would you like to give your customers? Are you focused more on quality services or products? Or, are you focused on enhancing overall customer experience more? Both of these things are essential when it comes to running a successful business.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

However, the business will flourish more if you’re giving customers what they want. How do you give customers what they want? It is through understanding their demands and their thoughts, which you can get through social CRM.

Through social CRM, people can give you details. In fact, you can get a lot of them and in return you can give them information as well such as product specs, qualities, features, claims, attributes, services and guarantee promises. However, people crave for something more such as “meaning.”

When people search for meaning, this allows you to connect with customers on a much deeper level. You can even go as deep as the emotions can get. Social CRM builds that kind of connection or communication. It allows you to make two-way conversations with customers so you learn so much from them and they from you. You can give them high quality products or services all the time but when you build on something which they cannot see – like deeper connection – you’re giving them something to look forward to as you deal with them every day.

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Create interactive decision trees for customer service management, cold call scripts or self-service. Improve sales performance metrics and customer delight across your call centers.

Interactive Decision Tree