A little while back, I stopped in a fast-food restaurant and ordered a meal. Turns out there was going to be a small wait on some part of the meal. Even though it wasn’t a long wait, and I told the employees it was no big deal, they nevertheless gave me a small drink for my trouble. It went a long way in ensuring that I would do business with this restaurant again. And it’s the little things you do for your customers that create the greatest amount of loyalty.
To go back to my example: that restaurant didn’t need to give me that drink, but they did. Sometimes, doing something a little extra for your customers doesn’t even need to involve free product, or steep discounts. As a matter of fact, discounts will only get you so far—you need to take steps to ensure those customers will return. If you run a mail order business, perhaps enclose hand-written “thank you” notes when you mail product. And if you do business face to face, do not underestimate the power of a genuine smile, or a genuine “thank you.” Do these little extra steps, and watch your sales and profits hit the big time.
Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.
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