The value of customer support does not lie on how much it adds to a company’s financial sheet. It lies on its ability to retain and attract customers, which potential surge of sales can come from. The value is indirect but it is there.
Yonyx enables organizations to create multi-media flowcharts that replace the experience of getting help from a call center agent with interactive self-service.
Apparently, many corporate leaders think that providing good customer support is just an additional expense and burden. As a result, it becomes hard for them to forge loyal customer base and make repeated sales.
If you want to have many repeat buyers, providing efficient customer support is one of the best methods you can employ. With the world’s competitive market, it is important to make sure that your customers are well taken care of making customer support department a sound investment and not necessarily an extra expense.
Why do you think many business training involves “how to take good care of customers”? The primary reason is to prioritize the needs of the customers first and the sales later. This will make customers feel like they matter to you – which should be if you want them to keep buying or availing your product or service.
If you know how to value customer support, you’re enhancing the experience of your customers with you.
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