When you are a marketer, your primary focus should be to work on building your list of brand advocates. Your advocates are customers who can collaborate in whipping your product and services into shape.
This should be your social CRM perspective – making sure that customers become integral part of your brand through social networking platforms. If your existing customers belong to social networks, you also be there with them.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self-service.
This way, you can openly see more information through their social media profiles. This is only possible through social CRM than through the traditional one. You must be creative when integrating social media networks into your current CRM system so you can build this new perspective around them.
For instance, your customer has a Facebook account. It probably contains more data than your current system and so much more than it can accommodate. Your customer may have posted comprehensive background such as education, groups they identify with and even past recognitions received.
All of these can give ideas on their circle of social network like who they are working with – suppliers, partners and even colleagues. Adopting, therefore, the social CRM perspective can give your company more useful data so you can develop fresh ideas for your marketing strategies.
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