The evolution of traditional CRM through the integration of social media to the system allowed a more flexible way of interacting. As we all know, social media is today’s biggest haven of communication. People from all over the world gather around these free social media platforms, interact with each other and stay connected together.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self-service.
The same is true with your company.
You can communicate easier with your existing customers and get in touch with potential ones through social media. In addition, you could also launch new products or services through your page and watch how customers react to it.
Moreover, social CRM allows you to become more focused on your customers. Through it, you are able to interact with them more conveniently than ever before. You can “talk” to them in a streamlined manner and personalizing this interaction gives you more edge.
Social CRM also helps you “listen” in and monitor the conversations of your customers. When customers give out their opinion, it is not usually directed towards you but would surface out on their “conversations” with other customers. If they have complaints or issues, they would usually “rant” about it on their page or yours.
The point is, social CRM allows you to monitor your pages and react accordingly as they happen. So, when issues arise, you can immediately find resolutions or innovate around new products.
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