Have you noticed how people today interact with each other especially with the introduction of a wide array of mobile devices? As an entrepreneur, you must cope with the fast-changing trend and adopt a new system that helps you develop stronger customer relationships – introducing, social CRM.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self-service.
Social CRM is just the evolved form of the traditional customer relationship management. This is a tool that has been integrated with social media so you can monitor your existing customers (especially the things they say about you or your products/services) and tap potential customers from all across the globe.
It does not only manage customer relationships but let you develop a deeper connection with your customers. To attain this connection, your customers must trust you. This will lead to loyalty and eventually will become advocacy.
Customer relationships are hard to manage because it is extremely volatile. One bad move from you could result to a catastrophe considering this can make your reputation and credibility suffer. However, with social CRM – you identify problems as they arise since you can monitor conversations in real time through your social network pages.
Because of this streamlined interaction and provided that you’ve successfully implemented social CRM, you gain the trust of customers, which has a positive effect on your reputation.
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