There is an old saying that goes to the effect that “the best way to hide something is in a book”. Truth is, where customer service is involved, some people take this saying a little too serious- of course books can be thought provoking and insightful- but they won’t deliver good customer experiences as you sit back and relax. Nonetheless, what does?
Yonyx enables organizations to create multi-media flowcharts that replace the
experience of getting help from a call center agent with interactive self-service.
The first thing that will inspire positive feelings of satisfaction in your customers is offering personalized services- which is contrary to what most books quip as the “best customer service”. No single strategy will work for your customers and hence- the need to make sure that each customer is treated differently through creative customer support.
The other way you have to improve customer experiences is to always improve at serving them. While some customer care books create the impression that customer service can be commoditized- or has a term of ending, the opposite is true. You can never get “there” with customers. You have to receive customer feedback on a regular basis to improve and refine your service delivery.
By publishing self service information, your business will not only create a personal web service experience for each customer, but it will also collect analytics based around their real needs. This will ensure that your services to them improve progressively, until your business can provide for all their needs while keeping the cost of customer care low.
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