The reason as to why you create visual knowledge base content is to offer help and guidance to your customers. However there instances where they don’t generate the imagined traffic- meaning no one is helped. Considering the efforts and resources used, not to mention the real reason behind the publications it could be demoralizing. But this thee ways will generate traffic to your KB articles, content and guides.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting or how-to related customer self service.
Offer more
Most of the time you fail by not giving more especially when you respond to customer cases. The far we always go is by giving the right answer and stopping at that. But for the purpose of generating traffic consider adding a link that provides more information.
Involve other channels
Other channels that can generate traffic to your website include mobile phone and since many people can access them compared to computers. It would be a wise move to go mobile. Also many people prefer mobile base services since they are easily accessed.
Be available
Availability in order to generate traffic simply means your content is easily found on the net. Involve blogs and other channel that make it possible for customers to locate you easily. This is more of a marketing strategy but it will deliver the desired result.
Having a knowledge base no one reads is bad, we make yours appealing using the best practices that will keep your customers engaged and served. Click the link below to learn more now.
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