Why You Need A Visual Knowledge Base For Your Business

by | Jan 20, 2014 | CRM, Knowledgebase

If your business has survived this far by mainly relying on text-only communication channels, now is a time you should consider a mantra change for better results. Recent research has revealed that most customers prefer visual information compared to text. This could explain why Pinterest is popular than Twitter.

Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting or how-to related customer self service.

Building your customer self-service on text-only platforms therefore, means your business could be missing out on reaching a huge section of your customers who prefer visuals over text. But should you go for visual knowledge base only because Pinterest is more memorable than Twitter?

The bottom line is that, people are visual beings; another open fact is that the doc.com generation reads less compared to past generations. For this demographic, a visual knowledge base is more appealing to the eye (as long as the right images are used) and this can be fed to memory better.

A visual knowledge base also makes your website more interactive by virtue of different colors. In the end, you will be able to reach a lot more varied demography of customers and achieve better customer satisfaction.

Yonyx helps organizations use a visual knowledge base in a way customers love. Discover how we can help your business become better.

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