Social CRM is one of the creative customer support tools available for the purpose of enhancing customer experience and building a loyal customer base. Only with the use of social CRM will you achieve the goal of delivering a superior customer experience through creative customer support.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting or how-to related customer self service.
Knowing the latest trends is vital for devising and implementing effective social CRM strategies. To give your business an edge in 2014, pay attention to the following trends expected to greatly impact the world of social CRM this year.
- For a successful social CRM campaign, integrate and coordinate it with other elements of CRM programs. New CRM software based on cloud computing technology make integration of social CRM elements a reality.
- Quality of content posted, i.e., tweets, status updates, industry news, etc holds significant importance.
- Blogs are a great source of information and function as a troubleshooting helpdesk as well.
- Images are the fastest way to drive customer interactions on Facebook and Google+.
- With the ‘Direct Message’ feature of Twitter, businesses can converse with customers directly.
- Enhance the customer experience through personalized service and marketing communication.
- Google+, powered by Google’s technology that favors quality of content over its SEO-friendliness, is an ultimate platform for a rewarding two-way communication with the customers.
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