It’s without a doubt that social CRM that isn’t visual is not so appealing for most people on Facebook, or other social media you use to reach customers. Research has shown that a visual knowledge base like a flow chart goes a long way to help you achieve your CRM goals.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self service.
Here are some of the advantages of going visual with your social CRM knowledge base.
- A visual knowledge base is the best way to differentiate your brand from the competition.
- Customers find a visual knowledge base clearer and thus, easy to interpret compared to a non-visual knowledge base.
- It does not waste your customers’ time- customers don’t need to skim through rubble to find what they’re looking for.
- A visual knowledge base is more persuasive and makes your customers make more favorable decisions like comment, like or share your message.
- Visuals are easily remembered compared to the written text.
At Yonyx, we look at your customers differently, especially how they respond to your visual knowledge base. We will optimize their experience by optimizing your knowledge base to suit them- this will cut down the number of times they’re compelled to call your customer care, and the subsequent costs implications.
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