Benefits of Using Social CRM to Enhance the Customer Experience

The customer experience can be greatly improved by engaging with your customers using social CRM tools. With more customers relying on social media to connect with businesses than ever before,  your company needs to join the conversation to reap the benefits.

Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting or how-to related customer self service.

When your sales, marketing and support teams utilize social CRM, you will gain valuable insights about the personal information of each individual. Whether you are interested in increasing revenue or first contact resolution rates, social CRM allows your workforce to be informed and more effective.

An estimated 75% of consumers are influenced by reviews and comments provided by their peers on social media websites. Depending on the quality of customer experience that your company delivers, you can build strong brand loyalty through social media.

Any customer support analyst will agree that social CRM is a must for any business hoping to provide exemplary customer service. Instead of opting for basic call centers, consider what creative customer support can do for you.

Let social media work as a virtual helpdesk that can help customers with all types of troubleshooting. Consider adding live chat as well that connects your customers immediately with a customer service agent. Better yet, that agent will be equipped with all of the information needed to assist the customer.

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Create interactive decision trees for customer service management, cold call scripts or self-service. Improve sales performance metrics and customer delight across your call centers.

Interactive Decision Tree