Customer Satisfaction and Why You Should Care About It

Just take a moment to think about any recent purchase you might have made—did you do any research before you bought the product? What sort of information did you receive from salespersons, business ads, coworkers, friends and family, or even product tests? When we integrate all of this information into our thinking, it has the power to influence the expectations about the quality of the product in question. Even if they don’t know it, customers are bound to harbor implicit and explicit expectations about what a product should do and how they should be treated in a business. Here are some things to keep in mind about customer satisfaction with you and your goods or services.

  • EXPLICIT EXPECTATIONS OF YOUR CUSTOMERS: These normally deal with the expectations your customers have about products. Any special features or additional benefits you advertise to them can be considered something they will explicitly expect from your product.
  • IMPLICIT EXPECTATIONS: These are a bit harder to track than explicit expectations, but they generally have to do more with cultural consciousness.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

Yonyx provides the most natural form of publishing self service information that customers love to engage with!

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Create interactive decision trees for customer service management, cold call scripts or self-service. Improve sales performance metrics and customer delight across your call centers.

Interactive Decision Tree