You can probably think of numerous occasions where you received good customer service, but how often have you received exceptional customer service? We are talking service that went above and beyond what you were expecting? I’m banking the answer is: “not that often.” And you would be right—we rarely ever do receive those kind of customer experiences, but when we do, it’s one for the ages. So how can your company or organization provide this kind of service?
Some equate going above and beyond with large discounts and free merchandise. This may be true every once in a while, but most of the time it is not. Not only are steep discounts and freebies bad for your bottom line over time, but they may encourage habits and behaviors that you do no want to see. There are ways you can deliver exceptional customer service without spending much at all—how about a hand written “thank you” note in products you sell and ship online? Or if you do business face-to-face, how about a genuine smile and “thank you?” You can also take the time to get to know your customers on a more personal level—we’re not talking every single facet of their lives, but enough to really make a difference.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self service.
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