It’s easy to get caught up in attracting new customers, since the process of attracting new customers can be fun and gratifying. This process is of course necessary, however, it should not take up more than 20% of your resources. To be successful, businesses need to remember that they have other kinds of customers:
- Need-based Customers: These are the customers that come to your store with a specific service or product in mind. They are not necessarily regulars. They just come in when they have a demand for a product or service that they think you have. If you market with a focus on this type of customer, you will find that your immediate sales will rise but your long-term sales will fall. This is because once they have the product; they no longer need to do business with you. You can encourage need-based customers to continue doing business with you if you can predict their future needs. If you know what they need, you can give them what they need and keep them coming back, thus the depiction of good customer experience.
- Loyal Customer: These customers will continue to do business with you repeatedly. They will come to you when they need specific items, like need-based customers, but they will also come to you for products that they don’t necessarily need. Furthermore, this type of customer is likely to recommend you to family and friends, bringing you more business. Yonyx enables organizations to create multi-media flowcharts that replace the experience of getting help from a call center agent with interactive self-service.
Yonyx enables organizations to generate creative customer support, good social CRM and customer experience that provide customers an interactive self-service experience similar to interacting with a live Agent customer support analyst.
