To run a business well, you need to be able to balance between bringing new customers in and keeping old customers around. Your loyal customers need to see high quality, courteous, professional customer service to maintain their support. Besides new and loyal customers, there’s another customer type to look out for – the need-based customer.
Need-based customers only come to your store when they know exactly what they want and think that you might have it. They probably won’t come back to your store until they need something else. If you spend your time marketing towards need-based customers, you will witness an increase in sales followed by a decrease. This is because they no longer need you once you fulfill their needs. You can further increase your sales if you are able to anticipate their next need.
Need-based customers can be good for your business if you know what their next need will be. New customers can also help your business but only in the short run. If you want to see an increase in revenue, you need to focus on showing your loyal customers that you support them.
Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.
Yonyx solves the problem of cutting down the cost of customer support by automating the delivery of support knowledge through self service. Contact us today!
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