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Customer Loyalty Strategies That Work
Every business dreams of amassing a massive loyal customer base. However, the prospects of this happening are dimmed by the dwindling prospects caused by sickening competition in the market place. Any chance to therefore, hold on to what you have, if possible, help you get more customers should be welcome. The first thing you have…
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Building Effective Customer Loyalty Programs
One of the most rewarding things any business can do is convert their customers into loyal brand lieutenants. Loyal customers will always buy from you, and won’t be easily swayed by the competition. While some businesses run continuous campaigns or offer everyday discounts to keep their customers loyal, loyalty programs can help your organization keep…
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Embracing the Evolution from CRM to Social CRM
Social media networks are just one of the ways that customers communicate with each other or with companies. Apart from this, it also opens a new window by which they learn more about your product, services and your company. Before you embrace the evolution of CRM into social CRM, you must remember that it requires…
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Deliverables Are Essential to Every Business Transaction
What’s a ‘deliverable?’ Everyone is familiar with them. Customers are given deliverables by the end of every business transaction. Some examples of deliverables include receipts for sales or delivery, warranties, sales coupons, and warranties. It’s any item or piece of an item that your customer should receive physically by the end of your service. Deliverables…
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Drafting a New, Improved Customer Service Policy
You can’t rely on your employees’ natural social CRM/customer service skills to provide excellent customer service. You need to have a uniform customer service policy. Consistent customer service is desirable because your customers begin to expect a certain quality of service from you, and with properly trained staff, you can easily continue to provide service…
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Is Customer service ready for this Tsunami?
Over the last few decades, we have almost completely been “weaned away” from human interaction in pre-sales customer service – whether we’re buying branded stuff with the click of a button, or using a try and buy concept for pants in a department store or software in the cloud! In fact, we often prefer this…
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Haven’t Tried Social CRM Yet?
Many business owners today fail to recognize that unlike standard CRM that makes massive internal database of prospects and existing customers, social networking platforms have external storage of both direct and indirect real-time comments of people about entrepreneurs, experiences, businesses, products and services. Even though this is a broad repository of communication, skilled customer relationship…
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Using Social Media for Social CRM
The rise of social media as a force to reckon with is something marketers can’t just wish away. This is because a conversation is happening among your customers. They’re probably talking about what they currently like, what they hate and what they’d love to see. Why would any business in its rightful senses miss out…
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CRM Content That Captures Customer Hearts
Don’t you wish to capture your customers’ heart? This is probably the commonest wish for every business person, but the least acted upon considering that close to 80% of new businesses don’t make it past their first birthday. Truth is, whilst other factors like great product, good marketing, and less competition make a firm successful…
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Attracting Attention Using Social CRM Content
The attention span for the average human has been decreasing fast over the years. People generally don’t love to pay attention to anything, more than 8 seconds according to a recent survey. While some scientists have linked this new attention deficit to social media, marketers engaged in social CRM should beware, especially when creating social…
