Don’t you wish to capture your customers’ heart? This is probably the commonest wish for every business person, but the least acted upon considering that close to 80% of new businesses don’t make it past their first birthday. Truth is, whilst other factors like great product, good marketing, and less competition make a firm successful in the market place, effective customer care, through social CRM also works. The following are qualities of social CRM content customers will love.
Relevant
When running a social CRM content campaign, ensure that it’s being delivered to the right audience. The message should also be directed to the right context. This means, when serving social CRM content, it has to answer one customer question: “what has this got to do with me?” The best way to do it is by knowing your customers, families, backgrounds and what motivates them, and then package the message.
Seeks permission
For customers to “feel” your relationship, you have to be very clear on what kind of association you’re getting into. Seeking customer permission to serve them with your message can help you gain their trust. Your social CRM content needs to get their permission in order for you to achieve any level of success in the market.
Yonyx enables organizations to create multi-media flowchartsthat replace the experience of getting help from a call center agent with interactive self-service.
As you can see, effective social CRM content borders around relevance and winning a customer’s trust through permission. Yonyx makes your relationship with customers easier by facilitating the publishing on social CRM content.
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