The attention span for the average human has been decreasing fast over the years. People generally don’t love to pay attention to anything, more than 8 seconds according to a recent survey. While some scientists have linked this new attention deficit to social media, marketers engaged in social CRM should beware, especially when creating social CRM content.
With the scarce human attention, the social CRM content needs to meet the need of an attention deprived customer base. But, how can you successfully do this?
The first thing you need to do when creating social CRM content is making sure that it caters for a number of general concerns.
Social CRM content should put into consideration the amount of time a customer is likely to read the page. With most researchers putting the figure between 5 and 8 seconds in 2013, your customers’ attention needs to be caught within this short time. That way, your marketing information can catch the customers’ attention.
In addition to this, easy navigation, faster download speeds and time to navigate should be catered for by the social CRM content.
This high quality CRM content meets all current short customer attention spans, and can help you solve major customer care problems.
Yonyx enables organizations to create multi-media flowcharts that replace the experience of getting help from a call center agent with interactive self-service.
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