It may be a bit harsh to say – there is no such business function as social CRM but this is reality. As early as in 1990, businesses have implemented a CRM system (Customer Relationship Management).
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self-service.
Its introduction has been assisted by the high rising Internet as its backbone. The internet has enabled the connection of remote and different kinds of machines. Because of this communication has been easy through email and we’ve slowly witnessed the introduction of online chats, which made conversations a lot easier and faster. We got used to traditional CRM that the rise of social media becomes both repulsive and scary but at the same time useful for the organization.
Social CRM, therefore, is just an evolution – the addition of social media channels into the traditional CRM that we got used to. We recognize the fact that social media networks may be used to improve and specify old-school Customer Relationship Management solutions to give it more power. A lot of business entrepreneurs thought social CRM is new but actually it is just an improvised version. It doesn’t matter what it is called for as long as the core functions and operations are the same with the addition of new communication channels – it basically means the same thing.
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