Since the introduction of the Internet, the world of business has been changed drastically especially in the implementation of CRM system. Today, there are various communication platforms that are all useful in one way or another to enhance business functions, which gave birth to social CRM. Social CRM is just a name – in fact experts have debated whether this is the new system or just the revamp of the traditional one. The concept of social media is “hot” especially to entrepreneurs that seem to think this is the “shiny new toy.”
Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.
The launching of various social media networks has created a lot of commotion in different business industries. In fact, you can find it everywhere – advertisements, websites and even printed media. It is now popular from all over the world and its popularity is not expected to decline. In fact, it is expected to get even hotter considering the “boom” it has created to the business industry. Customers have turned to social networking sites to post their rants or even post positive feedback about a certain brand or product.
The evolved social CRM may be just a name – but the proper implementation of it could make or break your company and your future. One bad publicity in social networking sites could mean a big difference to your reputation. The only way to counter this is to make use of the full potential of social media as you integrate it into your CRM system.
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