The number of businesses actively using social media platforms to serve customers has been increasing significantly in the past few years. Whilst a good number have reported enviable results from their efforts, thousands others don’t know what to make of their social CRM efforts. Fortunately, it’s still possible for all businesses to measure social CRM impact using these tips.
Measuring goals
When you join social platforms to serve your customers, you must be doing so when properly informed about your goals. If your company was receiving more calls from customer complaining, what’s the impact after your social CRM efforts? This way, you can be able to tell whether or not your initial CRM success exists or doesn’t.
Effect on sales
The primary goal of every business is to make money. Your social CRM will only be useful to your organization if it has helped your brand improve your bottom line through sales. How much sales can you attribute to your social CRM efforts. Looking sales figures can help measure social CRM.
Overall, social CRM need to build customer base, reach new customers and help your business boost profits. In the ideal environment, this is possible. In the real world however, this can be tedious without a robust social CRM tool that works.
Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.
Let us help you deploy and measure social CRM efficiently, and for less.
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