Implementing Strategies for Social CRM

Social CRM is not a new method rather it is the evolution of the existing CRM. Your concern is not about the strategies associated with social CRM because that is already given. Your primary concern is how your business adopt this evolved method.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

There are various types of approaches involved in social CRM with a goal of improving customer experience. It is not a method that you can view as direct or branching roadmap. Rather, it takes the form of a pyramid which looks like a pile of layers and that is exactly how social CRM works. If you want to build a good business strategy, you have to set one layer after another provided that you complete one layer before you proceed.

Since it is a pyramid, each of the layer has to interact with one another so that you can build a stronger foundation from it. More importantly, you must create a base strategy – which should be documented and implemented before you move to a higher level. A good social CRM strategy is one that integrates four critical aspects namely – community, social media channels, policies and functionality.

Each of these aspects create a strong foundation so that you can be sure that the higher levels won’t collapse and fail.

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