Not the CRM but the Social Media

by | Sep 8, 2013 | CRM

Traditional CRM involves email communications, standard mail and telephone and its remake into social CRM today does not mean the traditional system has miserably failed or that it hasn’t helped many businesses yet. The traditional customer relationship management was believed to be cost-effective and can maximize profit for some businesses. Customers who are used to this kind of customer relationship management benefited largely from the custom offers, recommended products, timely delivery of solutions and data sharing.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

But social CRM is many things and more – it should not look like a disease. Poorly implemented social CRM is as nauseating as a migraine and there are times when instead of customer relationship management it almost sounds like “manipulation.” There are also other times when it seems “minimization” is the focus of customer relationship management.

In all these situations, it is not the CRM but the social media that can magnify the benefits. If you integrate social media into your existing CRM system and implement it like no other, you will reap its benefits in no time at all. The social media channels – where customers are at nowadays – can mold CRM into a dynamic system where both parties should “participate.” It is only through this that social CRM can become successful and your salvation.

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