Participation is Key to Social CRM Success

by | Sep 7, 2013 | CRM

Social CRM is the most recent buzz in business communities nowadays and its users are both internal and external. It can be used either as private or public and can either be on an outsourced or hosted platform. Nonetheless, the application remains the same – it creates a company’s connection to external communities.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

Despite the fact that the CRM software industry has been enjoying massive growth worldwide, various challenges and hurdles must be dealt with.

  1. Social CRM is just the evolution of traditional CRM. Its purpose was to give companies information and data to analyze during the recent years.
  2. Social CRM is a system and approach – not necessarily a technology. But even if businesses have been educated to transform objectives by considering the needs and wants of customers as a way to maximize profit, many corporations view CRM as technology or through an operational perspective.
  3. Social CRM must focus on “relationship” not just “management.” The fact that many organizations today focus more on the management side of CRM does not enable them to use the process on its full potential.

The key to its success is the participation of the community you’re targeting. The only time you can make full use of social CRM is when users participate and voluntarily give away information relevant to your business.

[button_box header=”” buttontext=”Sign Up for 30-day Free Trial” link=”https://corp.yonyx.com/sign-up”][/button_box]

Improve Customer Service using Decision Trees

Related Posts
Lines of Business in Yonyx

Lines of Business in Yonyx

A Yonyx Customer is assigned a distinct subdomain, such as https://customer.yonyx.com/. Every decision tree created by any Author has a URL that begins with this specific subdomain. Each customer subdomain can have multiple lines of business (LOBs)...

read more

Search across a Decision Tree

Authors create decision trees for self service, cold calling scripts for sales teams, or for call center automation using the Yonyx platform. As the trees get more complex, authors want to be able to search across a decision tree. Growing need for...

read more

Adding Yes No Buttons to a Yonyx Decision Tree

Yonyx helps automate call center tasks by streamlining business processes through interactive decision tree solutions. Subject matter experts use Yonyx Platform to create decision trees. Yes No Buttons, help agents choose the correct pathway for...

read more

Sign up for a free trial today!