The market growth is expected to double – or perhaps triple – in the next couple of years using social CRM. However, its success will always depend on how well businesses implement the social CRM system. Furthermore, it also depends on how well service providers of social CRM cope up with the extreme pressure of social expectation.
Yonyx enables organizations to create multi-media flowcharts that replace the experience of getting help from a call center agent with interactive self-service.
You have to remember that social projects integrated within social CRM should be more than just “building intimate customer-company relationship.” It is even more than just “business engagements.” In fact, social activities must be tied clearly and measurably into your business goals and objectives.
Today, social CRM technology has been used by businesses in various ways namely –
- Sales
- Marketing
- Customer service
- Technical support
The bottom line is that social CRM is being used to collect and share data between users as well as giving the community the power to decide. The users of social CRM are not just customers but your sales and marketing staff and service team, as well. It is used not merely as a data collecting tool but also to create brand awareness, establish trust, assess decisions and provide sales or post-sales support. Therefore, social CRM is not just your ordinary organizational tool for success but also a means to improve your overall performance in the market as well.
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