Social media is without a doubt, a force to reckon with in customer relations management. Other than helping you to serve your customers, social media is a powerful tool you can use to revamp positive customer experiences. The following factors make social media the most formidable way to improve your customer experience, and grow profits.
First, unlike other CRM tools, social media has a faster, almost instant functionality to it. Your business can take advantage of social media platforms like Facebook to serve useful answers to many customers in one go- this is way cheaper than having all customers calling customer care to ask similar questions.
Social media is also good because of its reach. If a business has a massive reach, because of say, a huge number of fans, social media is a better way to reach them. If you’re closing your business for example, a memo might not be good for your customers. However, if you interact on social media, you can take advantage of the access and reach to convey your messages.
Yonyx enables organizations to create multi-media flowcharts that replace the experience of getting help from a call center agent with interactive self-service.
Yonyx is by design, the best way to reach and serve your customers with self service information using social media.
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