Many times, companies don’t know where to start implementing and engaging in social CRM. However, there are few simple steps you can follow in order to start doing so.
Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.
The first thing is to determine the current major challenges that your company is facing. The evaluation and discovery of anything your company might have fallen short to when it comes to social CRM can help you set priorities. These priorities will help your organization provide value in everything it does.
Then, you must train a highly qualified team that will handle social CRM for you. You can call them your social media “heroes” who are dedicated in extending the newly evolved customer relationship management system internally and externally – which is within the company and to the customers, respectively. These qualified personnel must be present at all levels not only in senior leadership but positions under it as well.
You should also begin with “small, pilot projects” that will open opportunities rather than start “big” and turn out empty later on. These small projects allow you to “test the waters.”
Finally, promote transparency within the organization so that customers can see through your social media efforts providing them an insight at what you do best.
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