Social CRM Keeps the Company Up to Date

by | Dec 8, 2013 | CRM

There may be times when a company’s information and data are outdated – social CRM prevents this possibility from happening. Social CRM is the company’s direct link to profiles used in social networking platforms. When businesses integrate social media with customer relationship management or CRM, it becomes a powerful tool that can update their contact and generate reports specifically on what customers are currently doing.

Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self-service.

In addition, social CRM allows you to interact with your customers a lot better than the traditional setting because it is more streamlined and operates in real time. It informs you of the current trend among customers from all over the world. This gives you the opportunity to discover potential customers or keep in touch with the ones you have lost contact with. In other words, this customer relationship management system allows you to communicate at a much higher level than the traditional one.

The advantages of social CRM include the ability to cater the needs of customers even after hours. You can also create a network of people that includes not only customers but also suppliers. The links formed will help you manage relationships and can assist you in implementing effective marketing and sales strategy.

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