In previous blog posts, we’ve looked at mobile CRM (Customer Resource Management) platforms, and how many businesses get them wrong. We looked at how most simply push a PC-version of a CRM package onto a mobile device, without taking into consideration the unique features a mobile device can offer, such as touch screen technology, and geo-location services. Once the basics of a mobile CRM platform are understood, the sky is the limit for the company, and for the wrap-up to this series, we want to look at some of the benefits of using a mobile CRM app.
First, let’s look at exactly what devices can be used for mobile CRM. The answer is: any of them, ranging from BlackBerry Smart Phones to Android to the iPhone. Tablets, such as the Ipad, are put into this category as well. Having your platform available on multiple mobile devices allows a great deal of flexibility in your CRM applications. Customers will be able to access troubleshooting wherever they are, or can receive customer service regardless of location. This can translate into benefits such as increased sales and productivity, greater lead generation and equipping your sales force with the tools they’ll need to provide sterling customer service.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting or how-to related customer self service.
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