How do you rate your customer experience on a scale of 1-10? Is it good? Do you feel you’re where you’re supposed to be customer experience wise? Do you feel there is room for improvement? Whilst some companies have had “success” using sales figures and return customers to measure their customer experience, these methods may not be the most accurate to use. This is because, although your customer experience might be whack, they may still come back because of lack of alternatives! Walking in your customers shoes can however, help you optimize customer experience for the better for these reasons.
First, it gives you a firsthand idea on what difficulties your customers experience, and how this should be fixed. Although this might take longer to refine, in the long run, your business can reduce the number of difficulties customers face.
The other benefit of walking in your customers’ shoes is because it helps you evaluate if you keep up with your brand promise. With the power or branding set to improve even further, looking at your company from your customers’ perspective can help you achieve better results.
Yonyx enables organizations to create multi-media flowcharts that replace the experience of getting help from a call center agent with interactive self-service.
We help you discover how hard it is to be your customer and how to improve using effective self service information publishing.
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